An Investment In Software Creates Unexpected Value
“Investing in PSL Page Builder is probably the best money I’ve spent on my business in a long, long time”, Nancy Crandall of Computer Creations. “I never stopped to consider before what the right software could do for my business”.
Computer Creations Direct Mail Services of Dallas, Texas was established in 1992. Owner, Nancy Crandall, describes the business as a direct mail shop by trade. “We’re a nice medium size shop. We’ve always done basic VDP and our specialty is doing whatever the customer brings us”.
Challenges To Growth
Using InDesign™ for their basic VDP work allowed Computer Creations to mostly do basic jobs, but it did limit their ability to deliver variable images of the kind of VDP clients demand today. The company began shopping for a better solution when a potential client presented a very complex telephone billing statement. This job contained lots of variables and included legacy data from an old mainframe computer. There wasn’t any software in house that could produce such a job.
“We considered XMPie™ and Fusion Pro™ but both of these products are based on InDesign™ and InDesign™ can be a very cumbersome product. When doing work with a lot of variables merge speed becomes a real issue and InDesign™ is not really suited for complex projects.”
“When we looked at Jet Letter’s PSL Page Builder I really liked the fact that it was ‘built from the ground up’ and not based on InDesign™. I also appreciated that they make a fully functional evaluation copy available so I could get my arms around it and really see how well it works.”
“Once we evaluated the solution we realized that it was the only affordable choice that could do everything we hoped to do.”
Their first job with PSL Page Builder was a regular weekly mailing that had always been done with InDesign™. The job had varying numbers of pages which InDesign™ could not accommodate causing production slow downs.
“PSL Page Builder did exactly what was expected on the first try. Boom! Twelve hours start to finish from installing PSL Page Builder to getting our first job out the door. We’d spent more time than that just reassembling the job previously. It was not a simple job either.”
In the first 45 days since installation eight different projects were set up to run PSL Page Builder. “By automating production processes we not only save production time, I save ‘my time’. I can now do in minutes what I used to spend hours doing. I have more time to spend on my business and even go home earlier.”
Automating processes also reduces the potential for errors. “PSL Page Builder is much more intelligent than I am.” Nancy adds, “with the help of Jet Letter’s support team we’ve begun using their ‘paragraphs’ feature. A huge value when doing recurring jobs with multiple versions and varying text.”
“I never thought that a VDP solution like PSL Page Builder could simplify things so much. I’m opening new doors with my clients. It’s a win, win for us and our clients.”
Advice From Nancy
“Take the 30 day free trial. You don’t know what jobs you can do until you just do it. You can’t fully appreciate everything this product can do until you use it. Don’t wait for that perfect job. It may never materialize and you probably have it already in house.”
“It’s worth every penny I paid for it and I’ve been in this business a long time.”