Market for PSL
markets does PSL serve?
direct mail, newsletters, offers, coupons,
– invoices and statements with personalized promotional
messages, Financial Institutions
– offers, promotions, statements, inquiry responses
Insurance -- benefit
booklets, statements, policies, invoices, EOBs
– collections letters, statements, filings
bills, statements, collections, notices
tax bills, statements, assessments, notices
Credit unions –
Credit Card firms
– promotions, bills, statements, collections
Hospitals and clinics
– service statements, bills, statement of services,
ask letters, newsletters, promotions, press releases
ask letters, newsletters,
offers, coupons, promotions;
markets where variable data drives production of documents
for various sorts of presentation – print, print
and mail, e-mail, and web presentment.
is still a whole other category of markets for PSL ---
application software developers. PSL is well suited for
incorporation into most any Windows™ or Linux™
application where formatting of reports and documents
is required. PSL was designed from the very beginning
to be incorporated in such application software products.
Please see another document entitled “PSL for Software
PSL is a programming
language specifically designed for the production of documents
which depend on variable data to determine what material
(text and/or image) is placed (printed) on each page (document)
and where. The native tongue of PSL is PDF, although Postscript
is, as well, supported.
PSL uses Windows™ print drivers. So, for laser printers;
any printer having a Windows™ print driver can be
employed (Oce’, Xerox, IBM InfoPrint, Konica, HP,
Canon, etc.). In the same vein, the PDF images produced
can be used for printing and mailing, e-mails or web presentment.
PSL users commonly print and mail invoices and statements
and then make them available in a browser client for review
and, possibly, payment.
is a full function programming language, with all of the
usual features one would expect of a professional level
compiler, such as;
File and table handling (tables and lists),
fitting to a box,
RGB, CMYK and
Full function library capabilities, and,
Amazing attention to detail
the length of descenders in current font,
fit text to a box,
format tables, and import the whole table (in one statement)
slant and rotation of text,
text fill, shadow and some really astounding image rendering
place several images “on top” of one another
with the “desired” effect,
We simply can’t
think of something you could not do in PSL! (Breakfast
not on the menu!!)
the marketing or promotional markets, the transactional
market and, most particularly, the new “transpromotional”
PSL is particularly
suitable for clients wanting to;
and mail invoices, statements or other transactional documents,
Archive these documents for later retrieval at a call
Re-create these documents upon request from a browser
and present them to that browser.
clients be well known (to our client), PSL code snippets
could be downloaded to the client so that only data need
be transported by the web, not the whole PDF -- document
creation could be done at the client site.
importantly to this discussion, PSL can read a database
and produce PDFs at the rate of perhaps 200 to 300 records
a second. No bottlenecks!! merge speeds are often 30,000
records a minute.
observe some of the examples in the “What
is PSL and Why Should I Care?” section and in
the ftp site (call for access).
We could go
on. Please call – 949-721-8786.