In today’s digital age, there is a rising demand among consumers for personalized products that meets their individual style and preferences. O-I’s new printing service, ‘Expressions Signature,’ answers this demand, allowing brands to create personalized glass bottles with different graphics, colors, words, names, and other effects. A significant milestone for the glass bottle industry.

Personalized glass bottles can be used for various beverages like wine, beer, and water, providing a unique and memorable way to promote your brand, give a gift, or simply enjoy your favorite beverage in style. You can create your own personalized product in many ways.

For businesses, personalized glass bottles can be a powerful marketing tool. By printing their logo, slogan, or other branding elements on glass bottles, businesses can create and establish their unique brand identity. It can also be used to run promotions and contests, or to offer as gifts to customers and employees.

For most people, personalized glass bottles are a great way to add a personal touch to any occasion. They make great gifts for special occasions, such as weddings, birthdays, holidays, and even concerts or festivals.

No matter what your needs are, these bottles are a great way to add a touch of uniqueness and personality to your everyday life. With a variety of personalization options available, you can create personalized glass bottles that are both beautiful and functional.

This is made possible by VDP, a digital printing process that allows personalization of each printed piece in a single print run. You can put different words, pictures, and designs on each bottle, without stopping or slowing down the printing process. It is a versatile technology that can be used to create a wide variety of personalized products.

What’s more, this technology offers a cost-effective solution for personalizing glass bottles that does not require brands to invest in expensive custom molds and makes the production quick and easy. 

One of the most famous applications of VDP is Coca-Cola’s “Share a Coke” campaign. Coca Cola used this technology to print popular first names on their labels. Today, they let customers select the brand, an occasion or theme, and add a customized name or phrase.

Variable data printing is not just for bottles. It is a versatile technology that is still an industry staple and is finding new applications in emerging technologies such as NFTs. It can be used to create personalized NFTs for a variety of purposes, such as collectibles, access passes, tickets, real estate, art, and music. 

Overall, VDP is a powerful technology that creates unique products for a variety of applications. It is a thriving industry in 2023, and it is continuing to evolve and find new applications.