Personalization Does Not Equal Relevancy – But Relevancy Requires Personalization

by Thomas Bougher 24. September 2013 18:16
You cannot be successful in engagement marketing if your messages are not personally relevant. David Dodd recently wrote an article entitled, “Stop Wasting Your Time on Superficial Personalization.” The article highlighted how ubiquitous simple personalization had become. It also point... [More]

Dynamic Content Management Discussed

by Thomas Bougher 28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC Tom, can you tell us a bit about Dynamic Content Management? First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC. Why do you say that? DCM allows Jet Letter clients to easily... [More]

Speed Thrills

by Thomas Bougher 29. January 2013 23:49
“I could cry I’m so damn happy!” That’s what Thom Gulyas of ACE Printing & Mailing, a recent convert to Jet Letter’s PageBuilder VDP, told us after running a coupon job for one of their regular customers for the first time using PageBuilder. “We have a clien... [More]

Ten Ways to Increase Your Direct Mail Response Rates

by Thomas Bougher 27. December 2012 23:36
Earlier this year Nick Nanton wrote a piece related to his experience with direct mail campaigns and offers his thoughts how marketers can increase their response rates. We’ve summarized and focused in on one of those observations. The full article can be found here, www.nicknanton.com. Nick&... [More]

The Flop

by Thomas Bougher 21. November 2012 00:13
by Tom CrooksIn poker the flop refers to the first three cards -- which are dealt face up.  At this point everyone at the table knows what everyone else has.  Game on! In the selling of printing a very similar situation often occurs.  At least it did when I was in the business. A pri... [More]

A Conversation With Dayton Mailing Services

by Thomas Bougher 27. September 2012 21:33
Dayton Mailing Services is a large commercial mailing house that has migrated into digital color printing in order to stay competitive and grow their business. In order to drive that growth company has constantly had to think outside the box. Part of that outside the box thinking included incorporat... [More]

Defining Ease of Use Outside the Toolbox

by Thomas Bougher 24. September 2012 22:00
by Tom Crooks Before reaching for any tool you need to know what exactly you want to accomplish at the end of the project. It is important to fully understand what that tool can do and how best use it to that purpose. In terms of the world of digital printing all of this might be best described as ... [More]

Even In This Economy?

by Thomas Bougher 25. July 2012 23:14
News Talk Live™The NAPL’s recent News Talk Live™ webinar was titled, “Learn How Quick and Small Commercial Printers Can Increase Revenue – Even In This Economy”. The industry experts made several observations about the state of industry today. A few of those obser... [More]

VDP Goes BIG!

by Thomas Bougher 23. April 2012 19:01
The use and acceptance of variable data printing in wide format continues to grow and gain acceptance. Infotrends recently stated that savvy marketers understand that demographics play a huge role in the success of any marketing campaign. Personalization in small format printing has been shown to in... [More]

Sneak Peek

by Thomas Bougher 10. April 2012 00:14
Take a sneak peek today! Invoices and statements made easy and fast! Creating invoices and statements has never been so quick and easy. Built on the power of PSL, an 800 command VDP specific programming language, PageBuilder PRO delivers the ease of drag & drop design. PageBuilder PRO will sh... [More]
 

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