Ten Ways to Increase Your Direct Mail Response Rates

by Thomas Bougher 27. December 2012 23:36
Earlier this year Nick Nanton wrote a piece related to his experience with direct mail campaigns and offers his thoughts how marketers can increase their response rates. We’ve summarized and focused in on one of those observations. The full article can be found here, www.nicknanton.com. Nick&... [More]

The Flop

by Thomas Bougher 21. November 2012 00:13
by Tom CrooksIn poker the flop refers to the first three cards -- which are dealt face up.  At this point everyone at the table knows what everyone else has.  Game on! In the selling of printing a very similar situation often occurs.  At least it did when I was in the business. A pri... [More]

A Conversation With Dayton Mailing Services

by Thomas Bougher 27. September 2012 21:33
Dayton Mailing Services is a large commercial mailing house that has migrated into digital color printing in order to stay competitive and grow their business. In order to drive that growth company has constantly had to think outside the box. Part of that outside the box thinking included incorporat... [More]

Defining Ease of Use Outside the Toolbox

by Thomas Bougher 24. September 2012 22:00
by Tom Crooks Before reaching for any tool you need to know what exactly you want to accomplish at the end of the project. It is important to fully understand what that tool can do and how best use it to that purpose. In terms of the world of digital printing all of this might be best described as ... [More]

Even In This Economy?

by Thomas Bougher 25. July 2012 23:14
News Talk Live™The NAPL’s recent News Talk Live™ webinar was titled, “Learn How Quick and Small Commercial Printers Can Increase Revenue – Even In This Economy”. The industry experts made several observations about the state of industry today. A few of those obser... [More]

Replace Planning With Action

by Thomas Bougher 23. May 2012 21:05
By Marty Thomas of Purlem I’ve been on an idea kick lately. I’m not sure what it is, but I feel like I have 10 different ideas swimming through my head, and I think there all awesome! Before I started Purlem, I had a problem – I had entrepreneurial seizures all of the time. (H... [More]

Sneak Peek

by Thomas Bougher 10. April 2012 00:14
Take a sneak peek today! Invoices and statements made easy and fast! Creating invoices and statements has never been so quick and easy. Built on the power of PSL, an 800 command VDP specific programming language, PageBuilder PRO delivers the ease of drag & drop design. PageBuilder PRO will sh... [More]

Growing with VDP

by Thomas Bougher 23. March 2012 20:49
Recently two interesting studies were released that involved digital printing and mailing. The first was the NAPL’s Digital Services Research Study which was presented on NAPL NewsTalk™ Live: Excelling in Digital. The second was the MCS Direct Mail Survey which included the results of th... [More]

Postcard Marketing Tips

by Thomas Bougher 29. February 2012 21:14
Postcards are great for direct mail marketing. They are colorful, effective and relatively inexpensive. Here are a few tips to successful postcard marketing. Articulate your target market•    Are you marketing to existing customers or prospects?•    Segment... [More]
 

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