VDP Goes BIG!

by Thomas Bougher 23. April 2012 19:01
The use and acceptance of variable data printing in wide format continues to grow and gain acceptance. Infotrends recently stated that savvy marketers understand that demographics play a huge role in the success of any marketing campaign. Personalization in small format printing has been shown to in... [More]

Think Outside the Envelope

by Thomas Bougher 28. July 2010 22:32
Dynamic personalized imaging outside the envelope..? Direct Marketers and Print Service Providers have been utilizing post cards and self-mailers to to present a complete personalized marketing piece but have ignored the white space available outside the envelope. Not all direct mail communicati... [More]

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