23. April 2012 19:01
The use and acceptance of variable data printing in wide format continues to grow and gain acceptance. Infotrends recently stated that savvy marketers understand that demographics play a huge role in the success of any marketing campaign. Personalization in small format printing has been shown to in... [More]
28. July 2010 22:32
Dynamic personalized imaging outside the envelope..?
Direct Marketers and Print Service Providers have been utilizing post cards and self-mailers to to present a complete personalized marketing piece but have ignored the white space available outside the envelope.
Not all direct mail communicati... [More]