5. December 2013 18:57
When considering an investment in a VDP solution there are many factors to take into consideration. Those factors revolve around design features and workflow considerations. When we focus on workflow speed becomes a major consideration. How fast can a VDP solution merge records and deliver printable... [More]
16. October 2013 20:49
Question of the Ages, by Tom Crooks
One could wax eloquently on the conundrum for ages and in a wide variety of scenarios.
Quite a few years ago I ran a software company that produced CAD Software for the Civil Engineering/Surveying market. I was visiting a company in Florida in which the main tec... [More]
13. August 2013 23:28
PrimeNet, led by CEO, Mark Keefe, is a full-service national direct marketer founded in 1962 with facilities in Florida, Minnesota and Wisconsin. They specialize in complex direct marketing projects and data services and deliver a million plus personalized pieces for their clients weekly.
In keep... [More]
16. July 2013 20:02
The German marketing company, RAPP, hired Nielson to survey consumers in order to gauge the varying effects of online and offline direct marketing techniques. Nearly 2,000 consumers in both Germany and the US were surveyed.A few of the survey results include the following.Personalization is essentia... [More]
30. January 2013 23:32
Greek mythology has given us many myths, allegories and legends. Among those is the legend of Ariadne, daughter of Minos, the King of Crete. Ariadne’s legend tells us that when Theseus came to the labyrinth to slay the Minotaur she gave young Theseus a ball of thread so he could find his way o... [More]
27. December 2012 23:36
Earlier this year Nick Nanton wrote a piece related to his experience with direct mail campaigns and offers his thoughts how marketers can increase their response rates. We’ve summarized and focused in on one of those observations. The full article can be found here, www.nicknanton.com.
6. December 2012 23:03
The NAPL and Jet Letter will both be presenting free webinars to help providers of variable data printing services succeed and grow their business.On December 11th at 11:00AM Eastern Time the NAPL will present NAPL NewsTalk LIVE, Increase Your Sales & Profits by Getting Maximum ROI From Va... [More]
21. November 2012 00:13
by Tom CrooksIn poker the flop refers to the first three cards -- which are dealt face up. At this point everyone at the table knows what everyone else has. Game on!
In the selling of printing a very similar situation often occurs. At least it did when I was in the business. A pri... [More]
27. September 2012 21:33
Dayton Mailing Services is a large commercial mailing house that has migrated into digital color printing in order to stay competitive and grow their business. In order to drive that growth company has constantly had to think outside the box. Part of that outside the box thinking included incorporat... [More]
24. September 2012 22:00
by Tom Crooks
Before reaching for any tool you need to know what exactly you want to accomplish at the end of the project. It is important to fully understand what that tool can do and how best use it to that purpose. In terms of the world of digital printing all of this might be best described as ... [More]