Personalization Does Not Equal Relevancy – But Relevancy Requires Personalization

by Thomas Bougher 24. September 2013 18:16
You cannot be successful in engagement marketing if your messages are not personally relevant. David Dodd recently wrote an article entitled, “Stop Wasting Your Time on Superficial Personalization.” The article highlighted how ubiquitous simple personalization had become. It also point... [More]

Bold Promises Delivered!

by Thomas Bougher 16. September 2013 23:35
Where Does Jet Letter Fit In The World of VDP? We at Jet Letter have long been asked that question by prospects and others. Even though Jet Letter’s VDP solution has grown, evolved and improved over the years, the response has essentially been the same. The simple answer has always been;&b... [More]

Primenet Discusses Jet Letter VDP

by Thomas Bougher 13. August 2013 23:28
PrimeNet, led by CEO, Mark Keefe, is a full-service national direct marketer founded in 1962 with facilities in Florida, Minnesota and Wisconsin. They specialize in complex direct marketing projects and data services and deliver a million plus personalized pieces for their clients weekly. In keep... [More]

The Value of Printed Mail

by Thomas Bougher 16. July 2013 20:02
The German marketing company, RAPP, hired Nielson to survey consumers in order to gauge the varying effects of online and offline direct marketing techniques. Nearly 2,000 consumers in both Germany and the US were surveyed.A few of the survey results include the following.Personalization is essentia... [More]

Dynamic Content Management Discussed

by Thomas Bougher 28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC Tom, can you tell us a bit about Dynamic Content Management? First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC. Why do you say that? DCM allows Jet Letter clients to easily... [More]
 

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