The $3 Million Dollar iPhone

by Thomas Bougher 19. May 2015 21:14
Disruptive technology becomes disruptive innovation when the cost of that technology becomes affordable to the wider mass market. When costs come down to the point that the marketplace is disrupted. A case in point is illustrated in a recent blog article by Dr. Joe Webb entitled, “How much... [More]

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Technology That Disrupts

by Thomas Bougher 19. March 2015 04:03
Disruptive technology or disruptive innovation can best be described as a new product or process that simply disrupts the existing market. Disruptive technology improves processes and reduces costs in a manner not expected from simple market evolution. Variable data printing or VDP could very w... [More]

Will Innovation Suffer?

by Thomas Bougher 22. July 2014 23:02
EFI™ announced their acquisition of DirectSmile in hopes of “broadening their VDP and cross media capabilities”. (EFI Announcement) Or perhaps as InfoTrends stated, DirectSmile’s relationship with Objectif Lune™ (PrintShop Mail™) “did not become the sales su... [More]

Its Not Rocket Science

by Thomas Bougher 23. January 2014 21:20
“…We choose to go to the moon in this decade…”President Kennedy, September 12, 1962.“Its not rocket science, its VDP.”Jet Letter President & former rocket scientist, Tom Crooks, Ph.DVariable data printing is simply that. The ability to use variable data to c... [More]

How Do You Know What You Don't Know?

by Thomas Bougher 16. October 2013 20:49
Question of the Ages, by Tom Crooks One could wax eloquently on the conundrum for ages and in a wide variety of scenarios. Quite a few years ago I ran a software company that produced CAD Software for the Civil Engineering/Surveying market. I was visiting a company in Florida in which the main tec... [More]

Dynamic Content Management by Jet Letter

by Thomas Bougher 21. May 2013 19:23
The biggest challenge implementing an on going variable data printing project is the DATA. By definition, variable data and the resulting variable content change as information is updated. Managing those constant and numerous updates is both time consuming and prone to errors. Jet Letter has now a... [More]

Speed Thrills

by Thomas Bougher 29. January 2013 23:49
“I could cry I’m so damn happy!” That’s what Thom Gulyas of ACE Printing & Mailing, a recent convert to Jet Letter’s PageBuilder VDP, told us after running a coupon job for one of their regular customers for the first time using PageBuilder. “We have a clien... [More]

Sneak Peek

by Thomas Bougher 10. April 2012 00:14
Take a sneak peek today! Invoices and statements made easy and fast! Creating invoices and statements has never been so quick and easy. Built on the power of PSL, an 800 command VDP specific programming language, PageBuilder PRO delivers the ease of drag & drop design. PageBuilder PRO will sh... [More]

Disruptive Technology

by Thomas Bougher 7. March 2012 23:18
PageBuilder PRO takes VDP to the next level, Variable Data Document Production (VDDP). The PageBuilder PRO Wizard •    The drag & drop interface automates the document creation process.•    Code is generated as fast as you can drag and drop.• ... [More]

Salt Lake Mailing & Printing Adds Versatility with Jet Letter’s PageBuilder PRO Variable Data Document Production Software

by Thomas Bougher 17. February 2012 19:57
Salt Lake Mailing & Printing is both a mailer and print service provider. They produce a wide range of printed marketing materials for their customers including personalized post cards and other direct marketing collateral.The simple VDP application they used to produce post cards and more simpl... [More]
 

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