First Ever VDP On Demand Program Released by Jet Letter Corporation

by Thomas Bougher 20. September 2016 22:00
Jet Letter introduces VDP On Demand, the first ever subscription based purchase option for variable data printing software solutions. businesswire.com

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Why You Need VDP, # 1

by Thomas Bougher 19. March 2014 20:13
Reason Number One, VDP Is A Marketing Hub. In a previous life I got the bright idea to produce and sell a custom program module for a Texas Instruments programmable calculator, the TI-59. I had my brilliant idea ready to go and produced a few thousand mailers to go out to my list of ready and waiti... [More]

VDP Performance Considerations – Defining Fast

by Thomas Bougher 5. December 2013 18:57
When considering an investment in a VDP solution there are many factors to take into consideration. Those factors revolve around design features and workflow considerations. When we focus on workflow speed becomes a major consideration. How fast can a VDP solution merge records and deliver printable... [More]

L & D Mail Masters

by Thomas Bougher 5. November 2013 21:12
This national direct mail and marketing firm continues to grow with PSL PageBuilder PRO variable data printing solution from Jet Letter LLC.COMPANY    Relate, captivate, cultivate and resonate! For over 26 years L & D Mail Masters has created and delivered marketing campaigns for ... [More]

Personalization Does Not Equal Relevancy – But Relevancy Requires Personalization

by Thomas Bougher 24. September 2013 18:16
You cannot be successful in engagement marketing if your messages are not personally relevant. David Dodd recently wrote an article entitled, “Stop Wasting Your Time on Superficial Personalization.” The article highlighted how ubiquitous simple personalization had become. It also point... [More]

Bold Promises Delivered!

by Thomas Bougher 16. September 2013 23:35
Where Does Jet Letter Fit In The World of VDP? We at Jet Letter have long been asked that question by prospects and others. Even though Jet Letter’s VDP solution has grown, evolved and improved over the years, the response has essentially been the same. The simple answer has always been;&b... [More]

Primenet Discusses Jet Letter VDP

by Thomas Bougher 13. August 2013 23:28
PrimeNet, led by CEO, Mark Keefe, is a full-service national direct marketer founded in 1962 with facilities in Florida, Minnesota and Wisconsin. They specialize in complex direct marketing projects and data services and deliver a million plus personalized pieces for their clients weekly. In keep... [More]

Dynamic Content Management Discussed

by Thomas Bougher 28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC Tom, can you tell us a bit about Dynamic Content Management? First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC. Why do you say that? DCM allows Jet Letter clients to easily... [More]

Chris Wood Joins Jet Letter

by Thomas Bougher 7. February 2013 22:17
Tom Crooks, President of Jet Letter, a leading provider of variable data document solutions, is pleased to announce that Chris Wood has joined the Jet Letter team sales team. Chris was formerly a production print specialist for Konica Minolta in the Dallas, Texas area. He brings with him a deep und... [More]

Ariadne's Thread by Tom Crooks

by Thomas Bougher 30. January 2013 23:32
Greek mythology has given us many myths, allegories and legends. Among those is the legend of Ariadne, daughter of Minos, the King of Crete. Ariadne’s legend tells us that when Theseus came to the labyrinth to slay the Minotaur she gave young Theseus a ball of thread so he could find his way o... [More]
 

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