Jet Letter LLC Announces the Release of PSL PageBuilder LIGHT at $2,495

by Thomas Bougher 18. April 2014 19:16
Variable Data Printing Software Now More Affordable Than Ever!Bold promises delivered. Jet Letter’s PSL PageBuilder family of VDP solutions has served the demanding needs of transactional, marketing and print service providers for years. PageBuilder is:•    Easy to use &nda... [More]

N-Up Imposition Goes Dutch

by Thomas Bougher 27. March 2014 19:26
PSL PageBuilder now goes beyond simple N-Up layout to also deliver a “Dutch Cut” imposition alternative. What is a “Dutch Cut” imposition alternative? Simply put, it is the flexibility that allows you to best take advantage of the space available on a sheet of paper to layou... [More]

Why You Need VDP, # 1

by Thomas Bougher 19. March 2014 20:13
Reason Number One, VDP Is A Marketing Hub. In a previous life I got the bright idea to produce and sell a custom program module for a Texas Instruments programmable calculator, the TI-59. I had my brilliant idea ready to go and produced a few thousand mailers to go out to my list of ready and waiti... [More]

Its Not Rocket Science

by Thomas Bougher 23. January 2014 21:20
“…We choose to go to the moon in this decade…”President Kennedy, September 12, 1962.“Its not rocket science, its VDP.”Jet Letter President & former rocket scientist, Tom Crooks, Ph.DVariable data printing is simply that. The ability to use variable data to c... [More]

Personalized Mail Works

by Thomas Bougher 13. September 2013 21:38
Jet Letter has been saying that personalized mail works for years having seen how our customers have grown using Jet Letter’s VDP solutions. Industry expert Ethan Boldt, Editor-in-Chief of the Who’s Mailing What Report agrees and offers some interesting insights in his recent DirectMark... [More]

Jet Letter Is Now a Xeikon Aura Partner

by Thomas Bougher 11. September 2013 21:04
      Xeikon ia leading manufacturer of digital imaging systems including high speed roll fed digital presses in order to better support their customers has initiated their “Aura Partnership” program with respected and vetted suppliers to provide products, services and ... [More]

Primenet Discusses Jet Letter VDP

by Thomas Bougher 13. August 2013 23:28
PrimeNet, led by CEO, Mark Keefe, is a full-service national direct marketer founded in 1962 with facilities in Florida, Minnesota and Wisconsin. They specialize in complex direct marketing projects and data services and deliver a million plus personalized pieces for their clients weekly. In keep... [More]

Dynamic Content Management Discussed

by Thomas Bougher 28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC Tom, can you tell us a bit about Dynamic Content Management? First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC. Why do you say that? DCM allows Jet Letter clients to easily... [More]

Dynamic Content Management by Jet Letter

by Thomas Bougher 21. May 2013 19:23
The biggest challenge implementing an on going variable data printing project is the DATA. By definition, variable data and the resulting variable content change as information is updated. Managing those constant and numerous updates is both time consuming and prone to errors. Jet Letter has now a... [More]

Engagement Marketing

by Thomas Bougher 27. March 2013 21:16
Engagement marketing!  I heard the term for the first time while having a conversation with Steve Amiel, Executive VP at Easypurl.  As soon as Steve uttered the phrase it stuck in my brain. So much of the conversation about direct marketing today revolves around “cross media marketi... [More]
 

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