16. October 2013 20:49
Question of the Ages, by Tom Crooks
One could wax eloquently on the conundrum for ages and in a wide variety of scenarios.
Quite a few years ago I ran a software company that produced CAD Software for the Civil Engineering/Surveying market. I was visiting a company in Florida in which the main tec... [More]
13. September 2013 21:38
Jet Letter has been saying that personalized mail works for years having seen how our customers have grown using Jet Letter’s VDP solutions.
Industry expert Ethan Boldt, Editor-in-Chief of the Who’s Mailing What Report agrees and offers some interesting insights in his recent DirectMark... [More]
16. July 2013 20:02
The German marketing company, RAPP, hired Nielson to survey consumers in order to gauge the varying effects of online and offline direct marketing techniques. Nearly 2,000 consumers in both Germany and the US were surveyed.A few of the survey results include the following.Personalization is essentia... [More]
28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC
Tom, can you tell us a bit about Dynamic Content Management?
First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC.
Why do you say that?
DCM allows Jet Letter clients to easily... [More]