Dynamic Content Management Discussed

by Thomas Bougher 28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC Tom, can you tell us a bit about Dynamic Content Management? First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC. Why do you say that? DCM allows Jet Letter clients to easily... [More]

The Flop

by Thomas Bougher 21. November 2012 00:13
by Tom CrooksIn poker the flop refers to the first three cards -- which are dealt face up.  At this point everyone at the table knows what everyone else has.  Game on! In the selling of printing a very similar situation often occurs.  At least it did when I was in the business. A pri... [More]

Growing with VDP

by Thomas Bougher 23. March 2012 20:49
Recently two interesting studies were released that involved digital printing and mailing. The first was the NAPL’s Digital Services Research Study which was presented on NAPL NewsTalk™ Live: Excelling in Digital. The second was the MCS Direct Mail Survey which included the results of th... [More]

Variable Data Printing with Auto Text & Image Formating

by Thomas Bougher 14. June 2010 23:53
The promise of Variable Data Printing has moved beyond post cards and direct mail. Entire documents that once contained a single message can now incorporate variable data images and text to deliver a personalized message to each reader. A few possibilities include, Personalized Newsletters ... [More]

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