The Great State of VDP

by Thomas Bougher 20. November 2015 21:45
Last month we related the successes that Computer Creations had shared with us since adding PSL Page Builder Plus. Variable data publishing has created new opportunities, enhanced workflows and provided growth. InfoTrends agrees.I’d like to share just a few of the points InfoTrend’s indu... [More]

If You Build It, Will They Come?

by Thomas Bougher 26. October 2015 21:45
The evolution from print service provider to marketing service provider is a subject that has received a great deal of discussion. The question for print providers seems to be, why do I need VDP? We recently heard from Computer Creations of Dallas, Texas telling us what VDP has done for their bus... [More]

Its Not Rocket Science

by Thomas Bougher 23. January 2014 21:20
“…We choose to go to the moon in this decade…”President Kennedy, September 12, 1962.“Its not rocket science, its VDP.”Jet Letter President & former rocket scientist, Tom Crooks, Ph.DVariable data printing is simply that. The ability to use variable data to c... [More]

L & D Mail Masters

by Thomas Bougher 5. November 2013 21:12
This national direct mail and marketing firm continues to grow with PSL PageBuilder PRO variable data printing solution from Jet Letter LLC.COMPANY    Relate, captivate, cultivate and resonate! For over 26 years L & D Mail Masters has created and delivered marketing campaigns for ... [More]

The Value of Printed Mail

by Thomas Bougher 16. July 2013 20:02
The German marketing company, RAPP, hired Nielson to survey consumers in order to gauge the varying effects of online and offline direct marketing techniques. Nearly 2,000 consumers in both Germany and the US were surveyed.A few of the survey results include the following.Personalization is essentia... [More]

Dynamic Content Management Discussed

by Thomas Bougher 28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC Tom, can you tell us a bit about Dynamic Content Management? First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC. Why do you say that? DCM allows Jet Letter clients to easily... [More]

Two Great VDP Webinars

by Thomas Bougher 6. December 2012 23:03
The NAPL and Jet Letter will both be presenting free webinars to help providers of  variable data printing services succeed and grow their business.On December 11th at 11:00AM Eastern Time the NAPL will present NAPL NewsTalk LIVE, Increase Your Sales & Profits by Getting Maximum ROI From Va... [More]

The Flop

by Thomas Bougher 21. November 2012 00:13
by Tom CrooksIn poker the flop refers to the first three cards -- which are dealt face up.  At this point everyone at the table knows what everyone else has.  Game on! In the selling of printing a very similar situation often occurs.  At least it did when I was in the business. A pri... [More]

VDP Goes BIG!

by Thomas Bougher 23. April 2012 19:01
The use and acceptance of variable data printing in wide format continues to grow and gain acceptance. Infotrends recently stated that savvy marketers understand that demographics play a huge role in the success of any marketing campaign. Personalization in small format printing has been shown to in... [More]

Sneak Peek

by Thomas Bougher 10. April 2012 00:14
Take a sneak peek today! Invoices and statements made easy and fast! Creating invoices and statements has never been so quick and easy. Built on the power of PSL, an 800 command VDP specific programming language, PageBuilder PRO delivers the ease of drag & drop design. PageBuilder PRO will sh... [More]
 

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