N-Up Imposition Goes Dutch

by Thomas Bougher 27. March 2014 19:26
PSL PageBuilder now goes beyond simple N-Up layout to also deliver a “Dutch Cut” imposition alternative. What is a “Dutch Cut” imposition alternative? Simply put, it is the flexibility that allows you to best take advantage of the space available on a sheet of paper to layou... [More]

A/B Testing & VDP

by Thomas Bougher 12. March 2012 21:23
Email marketing gurus have long talked about the advantages of incorporating A/B testing into email marketing campaigns. In its simplest form A/B testing is simply testing one element of a message against a different element to gauge which gathers the better response. In email marketing this can be ... [More]

Postcard Marketing Tips

by Thomas Bougher 29. February 2012 21:14
Postcards are great for direct mail marketing. They are colorful, effective and relatively inexpensive. Here are a few tips to successful postcard marketing. Articulate your target market•    Are you marketing to existing customers or prospects?•    Segment... [More]
 

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