VDP Programming For Dummies - Value Functions Explained

by Thomas Bougher 19. December 2015 18:06
When considering various VDP solution alternatives most products include some form of a drag & drop interface. This interface allows users to create VDP projects, layout pages, create variables and manage data. Every drag & drop interface has its limitations in these capabilities. Some solut... [More]

Technology That Disrupts

by Thomas Bougher 19. March 2015 04:03
Disruptive technology or disruptive innovation can best be described as a new product or process that simply disrupts the existing market. Disruptive technology improves processes and reduces costs in a manner not expected from simple market evolution. Variable data printing or VDP could very w... [More]

Will Innovation Suffer?

by Thomas Bougher 22. July 2014 23:02
EFI™ announced their acquisition of DirectSmile in hopes of “broadening their VDP and cross media capabilities”. (EFI Announcement) Or perhaps as InfoTrends stated, DirectSmile’s relationship with Objectif Lune™ (PrintShop Mail™) “did not become the sales su... [More]

Examples of Open By Design Advantages

by Thomas Bougher 21. July 2014 22:27
Automation Design - PSL PageBuilder's own drag & drop design wizard is a prime example of how an open architecture solution can be automated. The wizard is built on top of PSL. As such the user is actually writing code as fast as they can drag & drop. Data - Data is VDP's middle name. P... [More]

Jet Letter LLC Announces the Release of PSL PageBuilder LIGHT at $2,495

by Thomas Bougher 18. April 2014 19:16
Variable Data Printing Software Now More Affordable Than Ever!Bold promises delivered. Jet Letter’s PSL PageBuilder family of VDP solutions has served the demanding needs of transactional, marketing and print service providers for years. PageBuilder is:•    Easy to use &nda... [More]

Why You Need VDP, # 1

by Thomas Bougher 19. March 2014 20:13
Reason Number One, VDP Is A Marketing Hub. In a previous life I got the bright idea to produce and sell a custom program module for a Texas Instruments programmable calculator, the TI-59. I had my brilliant idea ready to go and produced a few thousand mailers to go out to my list of ready and waiti... [More]

L & D Mail Masters

by Thomas Bougher 5. November 2013 21:12
This national direct mail and marketing firm continues to grow with PSL PageBuilder PRO variable data printing solution from Jet Letter LLC.COMPANY    Relate, captivate, cultivate and resonate! For over 26 years L & D Mail Masters has created and delivered marketing campaigns for ... [More]

How Do You Know What You Don't Know?

by Thomas Bougher 16. October 2013 20:49
Question of the Ages, by Tom Crooks One could wax eloquently on the conundrum for ages and in a wide variety of scenarios. Quite a few years ago I ran a software company that produced CAD Software for the Civil Engineering/Surveying market. I was visiting a company in Florida in which the main tec... [More]

Bold Promises Delivered!

by Thomas Bougher 16. September 2013 23:35
Where Does Jet Letter Fit In The World of VDP? We at Jet Letter have long been asked that question by prospects and others. Even though Jet Letter’s VDP solution has grown, evolved and improved over the years, the response has essentially been the same. The simple answer has always been;&b... [More]

Personalized Mail Works

by Thomas Bougher 13. September 2013 21:38
Jet Letter has been saying that personalized mail works for years having seen how our customers have grown using Jet Letter’s VDP solutions. Industry expert Ethan Boldt, Editor-in-Chief of the Who’s Mailing What Report agrees and offers some interesting insights in his recent DirectMark... [More]
 

Copyright © 2011 JetLetter Inc. All Rights Reserved.
Home | Products | About Us | Support | Solutions