Will Innovation Suffer?

by Thomas Bougher 22. July 2014 23:02
EFI™ announced their acquisition of DirectSmile in hopes of “broadening their VDP and cross media capabilities”. (EFI Announcement) Or perhaps as InfoTrends stated, DirectSmile’s relationship with Objectif Lune™ (PrintShop Mail™) “did not become the sales su... [More]

Open Architecture Software & Why It Matters To You

by Thomas Bougher 18. July 2014 18:16
PSL is Open By Design PSL is the dedicated variable data programing language which is the engine driving PSL PageBuilder. Written specifically for variable data document production, it is the underlying core technology of PSL PageBuilder. PSL is unique for many reasons but primary among those reaso... [More]

Online Publishing – Getting Personal

by Thomas Bougher 13. June 2014 18:37
      Online digital publishing is about to meet variable data printing, and the future is about to get personal.  Jet Letter LLC & BlueToad, Inc.Jet Letter LLC and BlueToad Inc. have created a single workflow stream that provides publishers, as well as marketers, the abil... [More]

VDP Speed Matters

by Thomas Bougher 9. June 2014 19:12
Merge Speed vs. RIP Speed I was recently reading an online post on a VDP forum. The poster was moaning about an “unbelievably slow RIP time” while using VDP a product from one of our Canadian competitors. The job consisted of a mere 4,200 postcards printed on 1,400 sheets. If sent all t... [More]

Jet Letter LLC Announces the Release of PSL PageBuilder LIGHT at $2,495

by Thomas Bougher 18. April 2014 19:16
Variable Data Printing Software Now More Affordable Than Ever!Bold promises delivered. Jet Letter’s PSL PageBuilder family of VDP solutions has served the demanding needs of transactional, marketing and print service providers for years. PageBuilder is:•    Easy to use &nda... [More]

N-Up Imposition Goes Dutch

by Thomas Bougher 27. March 2014 19:26
PSL PageBuilder now goes beyond simple N-Up layout to also deliver a “Dutch Cut” imposition alternative. What is a “Dutch Cut” imposition alternative? Simply put, it is the flexibility that allows you to best take advantage of the space available on a sheet of paper to layou... [More]

Why You Need VDP, # 1

by Thomas Bougher 19. March 2014 20:13
Reason Number One, VDP Is A Marketing Hub. In a previous life I got the bright idea to produce and sell a custom program module for a Texas Instruments programmable calculator, the TI-59. I had my brilliant idea ready to go and produced a few thousand mailers to go out to my list of ready and waiti... [More]

Its Not Rocket Science

by Thomas Bougher 23. January 2014 21:20
“…We choose to go to the moon in this decade…”President Kennedy, September 12, 1962.“Its not rocket science, its VDP.”Jet Letter President & former rocket scientist, Tom Crooks, Ph.DVariable data printing is simply that. The ability to use variable data to c... [More]

VDP Performance Considerations – Defining Fast

by Thomas Bougher 5. December 2013 18:57
When considering an investment in a VDP solution there are many factors to take into consideration. Those factors revolve around design features and workflow considerations. When we focus on workflow speed becomes a major consideration. How fast can a VDP solution merge records and deliver printable... [More]

How Do You Know What You Don't Know?

by Thomas Bougher 16. October 2013 20:49
Question of the Ages, by Tom Crooks One could wax eloquently on the conundrum for ages and in a wide variety of scenarios. Quite a few years ago I ran a software company that produced CAD Software for the Civil Engineering/Surveying market. I was visiting a company in Florida in which the main tec... [More]
 

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