Why You Need VDP, # 1

by Thomas Bougher 19. March 2014 20:13
Reason Number One, VDP Is A Marketing Hub. In a previous life I got the bright idea to produce and sell a custom program module for a Texas Instruments programmable calculator, the TI-59. I had my brilliant idea ready to go and produced a few thousand mailers to go out to my list of ready and waiti... [More]

Engagement Marketing

by Thomas Bougher 27. March 2013 21:16
Engagement marketing!  I heard the term for the first time while having a conversation with Steve Amiel, Executive VP at Easypurl.  As soon as Steve uttered the phrase it stuck in my brain. So much of the conversation about direct marketing today revolves around “cross media marketi... [More]

Ten Ways to Increase Your Direct Mail Response Rates

by Thomas Bougher 27. December 2012 23:36
Earlier this year Nick Nanton wrote a piece related to his experience with direct mail campaigns and offers his thoughts how marketers can increase their response rates. We’ve summarized and focused in on one of those observations. The full article can be found here, www.nicknanton.com. Nick&... [More]

Even In This Economy?

by Thomas Bougher 25. July 2012 23:14
News Talk Live™The NAPL’s recent News Talk Live™ webinar was titled, “Learn How Quick and Small Commercial Printers Can Increase Revenue – Even In This Economy”. The industry experts made several observations about the state of industry today. A few of those obser... [More]

Replace Planning With Action

by Thomas Bougher 23. May 2012 21:05
By Marty Thomas of Purlem I’ve been on an idea kick lately. I’m not sure what it is, but I feel like I have 10 different ideas swimming through my head, and I think there all awesome! Before I started Purlem, I had a problem – I had entrepreneurial seizures all of the time. (H... [More]
 

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