The Great State of VDP

by Thomas Bougher 20. November 2015 21:45
Last month we related the successes that Computer Creations had shared with us since adding PSL Page Builder Plus. Variable data publishing has created new opportunities, enhanced workflows and provided growth. InfoTrends agrees.I’d like to share just a few of the points InfoTrend’s indu... [More]

Technology That Disrupts

by Thomas Bougher 19. March 2015 04:03
Disruptive technology or disruptive innovation can best be described as a new product or process that simply disrupts the existing market. Disruptive technology improves processes and reduces costs in a manner not expected from simple market evolution. Variable data printing or VDP could very w... [More]

Will Innovation Suffer?

by Thomas Bougher 22. July 2014 23:02
EFI™ announced their acquisition of DirectSmile in hopes of “broadening their VDP and cross media capabilities”. (EFI Announcement) Or perhaps as InfoTrends stated, DirectSmile’s relationship with Objectif Lune™ (PrintShop Mail™) “did not become the sales su... [More]

Examples of Open By Design Advantages

by Thomas Bougher 21. July 2014 22:27
Automation Design - PSL PageBuilder's own drag & drop design wizard is a prime example of how an open architecture solution can be automated. The wizard is built on top of PSL. As such the user is actually writing code as fast as they can drag & drop. Data - Data is VDP's middle name. P... [More]

Open Architecture Software & Why It Matters To You

by Thomas Bougher 18. July 2014 18:16
PSL is Open By Design PSL is the dedicated variable data programing language which is the engine driving PSL PageBuilder. Written specifically for variable data document production, it is the underlying core technology of PSL PageBuilder. PSL is unique for many reasons but primary among those reaso... [More]

Online Publishing – Getting Personal

by Thomas Bougher 13. June 2014 18:37
      Online digital publishing is about to meet variable data printing, and the future is about to get personal.  Jet Letter LLC & BlueToad, Inc.Jet Letter LLC and BlueToad Inc. have created a single workflow stream that provides publishers, as well as marketers, the abil... [More]

VDP Speed Matters

by Thomas Bougher 9. June 2014 19:12
Merge Speed vs. RIP Speed I was recently reading an online post on a VDP forum. The poster was moaning about an “unbelievably slow RIP time” while using VDP a product from one of our Canadian competitors. The job consisted of a mere 4,200 postcards printed on 1,400 sheets. If sent all t... [More]

Jet Letter LLC Announces the Release of PSL PageBuilder LIGHT at $2,495

by Thomas Bougher 18. April 2014 19:16
Variable Data Printing Software Now More Affordable Than Ever!Bold promises delivered. Jet Letter’s PSL PageBuilder family of VDP solutions has served the demanding needs of transactional, marketing and print service providers for years. PageBuilder is:•    Easy to use &nda... [More]

Why You Need VDP, # 1

by Thomas Bougher 19. March 2014 20:13
Reason Number One, VDP Is A Marketing Hub. In a previous life I got the bright idea to produce and sell a custom program module for a Texas Instruments programmable calculator, the TI-59. I had my brilliant idea ready to go and produced a few thousand mailers to go out to my list of ready and waiti... [More]

Its Not Rocket Science

by Thomas Bougher 23. January 2014 21:20
“…We choose to go to the moon in this decade…”President Kennedy, September 12, 1962.“Its not rocket science, its VDP.”Jet Letter President & former rocket scientist, Tom Crooks, Ph.DVariable data printing is simply that. The ability to use variable data to c... [More]
 

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