18. July 2014 18:16
PSL is Open By Design
PSL is the dedicated variable data programing language which is the engine driving PSL PageBuilder. Written specifically for variable data document production, it is the underlying core technology of PSL PageBuilder. PSL is unique for many reasons but primary among those reaso... [More]
27. March 2014 19:26
PSL PageBuilder now goes beyond simple N-Up layout to also deliver a “Dutch Cut” imposition alternative.
What is a “Dutch Cut” imposition alternative? Simply put, it is the flexibility that allows you to best take advantage of the space available on a sheet of paper to layou... [More]
16. October 2013 20:49
Question of the Ages, by Tom Crooks
One could wax eloquently on the conundrum for ages and in a wide variety of scenarios.
Quite a few years ago I ran a software company that produced CAD Software for the Civil Engineering/Surveying market. I was visiting a company in Florida in which the main tec... [More]
24. September 2013 18:16
You cannot be successful in engagement marketing if your messages are not personally relevant.
David Dodd recently wrote an article entitled, “Stop Wasting Your Time on Superficial Personalization.” The article highlighted how ubiquitous simple personalization had become. It also point... [More]
13. September 2013 21:38
Jet Letter has been saying that personalized mail works for years having seen how our customers have grown using Jet Letter’s VDP solutions.
Industry expert Ethan Boldt, Editor-in-Chief of the Who’s Mailing What Report agrees and offers some interesting insights in his recent DirectMark... [More]
13. August 2013 23:28
PrimeNet, led by CEO, Mark Keefe, is a full-service national direct marketer founded in 1962 with facilities in Florida, Minnesota and Wisconsin. They specialize in complex direct marketing projects and data services and deliver a million plus personalized pieces for their clients weekly.
In keep... [More]
28. May 2013 00:30
A Conversation With Tom Crooks, President of Jet Letter LLC
Tom, can you tell us a bit about Dynamic Content Management?
First of all, dynamic content management is probably the most significant feature ever released by Jet Letter LLC.
Why do you say that?
DCM allows Jet Letter clients to easily... [More]
21. May 2013 19:23
The biggest challenge implementing an on going variable data printing project is the DATA.
By definition, variable data and the resulting variable content change as information is updated. Managing those constant and numerous updates is both time consuming and prone to errors.
Jet Letter has now a... [More]
30. January 2013 23:32
Greek mythology has given us many myths, allegories and legends. Among those is the legend of Ariadne, daughter of Minos, the King of Crete. Ariadne’s legend tells us that when Theseus came to the labyrinth to slay the Minotaur she gave young Theseus a ball of thread so he could find his way o... [More]
29. January 2013 23:49
“I could cry I’m so damn happy!”
That’s what Thom Gulyas of ACE Printing & Mailing, a recent convert to Jet Letter’s PageBuilder VDP, told us after running a coupon job for one of their regular customers for the first time using PageBuilder.
“We have a clien... [More]