The Great State of VDP

by Thomas Bougher 20. November 2015 21:45
Last month we related the successes that Computer Creations had shared with us since adding PSL Page Builder Plus. Variable data publishing has created new opportunities, enhanced workflows and provided growth. InfoTrends agrees.I’d like to share just a few of the points InfoTrend’s indu... [More]

The Value of Printed Mail

by Thomas Bougher 16. July 2013 20:02
The German marketing company, RAPP, hired Nielson to survey consumers in order to gauge the varying effects of online and offline direct marketing techniques. Nearly 2,000 consumers in both Germany and the US were surveyed.A few of the survey results include the following.Personalization is essentia... [More]

Speed Thrills

by Thomas Bougher 29. January 2013 23:49
“I could cry I’m so damn happy!” That’s what Thom Gulyas of ACE Printing & Mailing, a recent convert to Jet Letter’s PageBuilder VDP, told us after running a coupon job for one of their regular customers for the first time using PageBuilder. “We have a clien... [More]

Salt Lake Mailing & Printing Adds Versatility with Jet Letter’s PageBuilder PRO Variable Data Document Production Software

by Thomas Bougher 17. February 2012 19:57
Salt Lake Mailing & Printing is both a mailer and print service provider. They produce a wide range of printed marketing materials for their customers including personalized post cards and other direct marketing collateral.The simple VDP application they used to produce post cards and more simpl... [More]

Importing Flat File Data for VDP

by Thomas Bougher 16. February 2012 20:09
As most of us know, in the late 1800’s Herman Hollerith conceived the idea that census data could be represented by holes punched in paper cards and tabulated by machine. He sold his concept to the Census Bureau and the Census of 1890 was the first ever computerized database --thousands of box... [More]

Jet Letter LLC Announces New Features, Enhancements and Services for 2012

by Thomas Bougher 2. February 2012 19:21
In 2011 Jet Letter LLC released the PSL PageBuilder Suite of variable data printing software. The PageBuilder suite introduced a drag & drop interface that substantially reduced the time and skill set needed to create complex and powerful personalized documents. The PageBuilder drag & drop i... [More]

Einstein's Direct Marketing Lessons

by Thomas Bougher 27. July 2010 18:01
Theoretical physicist, philosopher, author. Certainly better known for his scientific work. However, many of his quotes can provide lessons for today's marketer and print service provider. “I have no special talent. I am only passionately curious.” Creativity can thrive with abund... [More]

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