Growing with VDP

by Thomas Bougher 23. March 2012 20:49
Recently two interesting studies were released that involved digital printing and mailing. The first was the NAPL’s Digital Services Research Study which was presented on NAPL NewsTalk™ Live: Excelling in Digital. The second was the MCS Direct Mail Survey which included the results of th... [More]

A/B Testing & VDP

by Thomas Bougher 12. March 2012 21:23
Email marketing gurus have long talked about the advantages of incorporating A/B testing into email marketing campaigns. In its simplest form A/B testing is simply testing one element of a message against a different element to gauge which gathers the better response. In email marketing this can be ... [More]

NAPL “Excelling In Digital”

by Thomas Bougher 28. February 2012 22:08
The NAPL presented their News Talk™ Live series today titled, Excelling In Digital. Senior Consultant, Howie Fenton and Chief Economist, Andrew Paparozzi presented an overview of the NAPL’s recent survey of print service providers and their successes and challenges with digital printing.... [More]
 

Copyright © 2011 JetLetter Inc. All Rights Reserved.
Home | Products | About Us | Support | Solutions