Personalization Does Not Equal Relevancy – But Relevancy Requires Personalization

by Thomas Bougher 24. September 2013 18:16
You cannot be successful in engagement marketing if your messages are not personally relevant. David Dodd recently wrote an article entitled, “Stop Wasting Your Time on Superficial Personalization.” The article highlighted how ubiquitous simple personalization had become. It also point... [More]

Bold Promises Delivered!

by Thomas Bougher 16. September 2013 23:35
Where Does Jet Letter Fit In The World of VDP? We at Jet Letter have long been asked that question by prospects and others. Even though Jet Letter’s VDP solution has grown, evolved and improved over the years, the response has essentially been the same. The simple answer has always been;&b... [More]

Personalized Mail Works

by Thomas Bougher 13. September 2013 21:38
Jet Letter has been saying that personalized mail works for years having seen how our customers have grown using Jet Letter’s VDP solutions. Industry expert Ethan Boldt, Editor-in-Chief of the Who’s Mailing What Report agrees and offers some interesting insights in his recent DirectMark... [More]

Jet Letter Is Now a Xeikon Aura Partner

by Thomas Bougher 11. September 2013 21:04
      Xeikon ia leading manufacturer of digital imaging systems including high speed roll fed digital presses in order to better support their customers has initiated their “Aura Partnership” program with respected and vetted suppliers to provide products, services and ... [More]
 

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