Think Outside the Envelope

by Thomas Bougher 28. July 2010 22:32
Dynamic personalized imaging outside the envelope..? Direct Marketers and Print Service Providers have been utilizing post cards and self-mailers to to present a complete personalized marketing piece but have ignored the white space available outside the envelope. Not all direct mail communicati... [More]

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Einstein's Direct Marketing Lessons

by Thomas Bougher 27. July 2010 18:01
Theoretical physicist, philosopher, author. Certainly better known for his scientific work. However, many of his quotes can provide lessons for today's marketer and print service provider. “I have no special talent. I am only passionately curious.” Creativity can thrive with abund... [More]

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Defining Success in a Recovering Economy

by Thomas Bougher 27. July 2010 00:07
  Users of PSL Variable Data Printing software would define success with one word, GROWTH. Growth in volume. Growth in margins. Growth in new accounts. How is this possible in a slow economy that has seen a substantial reduction in the print services industry? Author Thomas Friedman may have ... [More]

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Direct Mail Marketing UV Coated

by Thomas Bougher 23. July 2010 20:20
  You’ve made the leap into Variable Data Printing and your first job is ready to mail. The data has been merged and purged. The design is brilliant. You drop it off at your local USPS in cost saving zip sorted order to be mailed. As you begin to get feedback from your campaign you begi... [More]

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Variable Data Printing: Transpromotional 101

by Thomas Bougher 12. July 2010 23:10
Variable Data Printing: Transpromotional 101 What It Is & Why a Print Service Provider Should Care Transactional documents, bills, invoices, statements, are the most personalized and relevant of all direct mail received. Over 98% of all Transactional mailings are opened and read once, 85% are ... [More]

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