Gene Mallory started supplying
Jet Letter to the direct mail industry fifteen years ago.
Jet letter has helped over 500 users grow and modernize
their firms. According to MFSA that translate to about
25% of the installed base in the direct mail industry.
Some of the largest direct mail shops in their regions
use Jet Letter. This is all we do -- VDP for the Direct
Mail Industry. Gene, having concluded a successful career
at one of the largest government/industrial think tanks,
decided to produce a product specifically suited to a
particular industry. Jet Letter is the result.
Jet Letter has grown in
capability in response to user requirements. The only
market Jet Letter serves is the direct mail market. Jet
Letter is not a “forms” package or a “corporate
communications” product – it is a very specific
tool for the direct mail variable data printing market.
Our most recent product line, PSL, is the result of starting
with a “clean sheet of paper” three years
ago, building on Jet Letter’s capabilities in a
more modern programming environment.
Unlike most of the competition in the
VDP market, PSL is a programming language – one
specifically designed to serve the mail merge (VDP) market.
Its designed to be integrated in, and form the basis for,
corporate wide work flow.
We are a small firm –which means
that we know our product intimately and can customize
an installation with ease. We do product development,
answer questions, and precisely tailor a configuration
-- for only one product – PSL.
We don’t blacken the skies with
sales people. We sell through referrals and phone solicitation.
Otherwise our price would be twice what it is.
Talk to a user. Sales would be happy to
refer users to you. PSL means productivity. It means “business”
in all interpretations of that word.