Douglas Forero Joins Jet Letter PSL

by Thomas Bougher 5. November 2010 00:49
Jet Letter PSL is excited to announce that Douglas Forero(SP)) has joined their team. Douglas will augment  the already laudable PSL support team and assist in pre-sales support and training as well.The one time US postal carrier brings years of experience with Variable Data Printing software a... [More]

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Jet Letter Technical Support

by Thomas Bougher 29. September 2010 22:06
The following is a recent question asked of Jet Letter tech support. “I have written a program that produces a few thousand pages of output and received a warning message that a line of text was too long but I don’t know where that occurred.  Is there a way that I can  enhance... [More]

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Carpenters, Hammers, Saws

by Thomas Bougher 27. September 2010 18:05
Tom Crooks, Author   There is an old saying that goes along the lines of; “To a carpenter all problems are solved with hammers and saws.” Gene Mallory, while developing the first Jet Letter software application had a knack for listening to his customers.  People enjoy... [More]

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Opt-In Personalization

by Thomas Bougher 30. August 2010 22:50
Extreme Personalization? What could be more compelling than to receive an extremely personalized communication that speaks directly to your interests? In an Opt-Out world offer your clients and prospects the ability to Opt-In. Opt-In and choose the information they'd like to receive that is relevan... [More]

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Think Outside the Envelope

by Thomas Bougher 28. July 2010 22:32
Dynamic personalized imaging outside the envelope..? Direct Marketers and Print Service Providers have been utilizing post cards and self-mailers to to present a complete personalized marketing piece but have ignored the white space available outside the envelope. Not all direct mail communicati... [More]

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Einstein's Direct Marketing Lessons

by Thomas Bougher 27. July 2010 18:01
Theoretical physicist, philosopher, author. Certainly better known for his scientific work. However, many of his quotes can provide lessons for today's marketer and print service provider. “I have no special talent. I am only passionately curious.” Creativity can thrive with abund... [More]

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Defining Success in a Recovering Economy

by Thomas Bougher 27. July 2010 00:07
  Users of PSL Variable Data Printing software would define success with one word, GROWTH. Growth in volume. Growth in margins. Growth in new accounts. How is this possible in a slow economy that has seen a substantial reduction in the print services industry? Author Thomas Friedman may have ... [More]

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Direct Mail Marketing UV Coated

by Thomas Bougher 23. July 2010 20:20
  You’ve made the leap into Variable Data Printing and your first job is ready to mail. The data has been merged and purged. The design is brilliant. You drop it off at your local USPS in cost saving zip sorted order to be mailed. As you begin to get feedback from your campaign you begi... [More]

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Variable Data Printing: Transpromotional 101

by Thomas Bougher 12. July 2010 23:10
Variable Data Printing: Transpromotional 101 What It Is & Why a Print Service Provider Should Care Transactional documents, bills, invoices, statements, are the most personalized and relevant of all direct mail received. Over 98% of all Transactional mailings are opened and read once, 85% are ... [More]

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Sell More Digital Printing - Free Video Sales Tool for Variable Data Print Providers

by Thomas Bougher 23. June 2010 21:06
A FREE video that you can personalize with your company information and use to Sell More Digital Printing? That's just what International Paper has made available online. The video can be used by Print Service Providers to market Variable Data Printing to their customers and prospects. Once you p... [More]
 

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