The Flop

by Thomas Bougher 21. November 2012 00:13
by Tom CrooksIn poker the flop refers to the first three cards -- which are dealt face up.  At this point everyone at the table knows what everyone else has.  Game on! In the selling of printing a very similar situation often occurs.  At least it did when I was in the business. A pri... [More]

A Conversation With Dayton Mailing Services

by Thomas Bougher 27. September 2012 21:33
Dayton Mailing Services is a large commercial mailing house that has migrated into digital color printing in order to stay competitive and grow their business. In order to drive that growth company has constantly had to think outside the box. Part of that outside the box thinking included incorporat... [More]

Defining Ease of Use Outside the Toolbox

by Thomas Bougher 24. September 2012 22:00
by Tom Crooks Before reaching for any tool you need to know what exactly you want to accomplish at the end of the project. It is important to fully understand what that tool can do and how best use it to that purpose. In terms of the world of digital printing all of this might be best described as ... [More]

Evolution of Tools by Tom Crooks

by Thomas Bougher 10. September 2012 22:53
In a previous life I was once a newly minted aerospace engineer. At the time I had a dream job North American Aviation and had a very small part in the design of XB-70 Valkyrie Triple Sonic Bomber. Planes were going faster by the day and we were literally shooting for the moon. In 1966 the XB-70 ... [More]

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Even In This Economy?

by Thomas Bougher 25. July 2012 23:14
News Talk Live™The NAPL’s recent News Talk Live™ webinar was titled, “Learn How Quick and Small Commercial Printers Can Increase Revenue – Even In This Economy”. The industry experts made several observations about the state of industry today. A few of those obser... [More]

Replace Planning With Action

by Thomas Bougher 23. May 2012 21:05
By Marty Thomas of Purlem I’ve been on an idea kick lately. I’m not sure what it is, but I feel like I have 10 different ideas swimming through my head, and I think there all awesome! Before I started Purlem, I had a problem – I had entrepreneurial seizures all of the time. (H... [More]

VDP Goes BIG!

by Thomas Bougher 23. April 2012 19:01
The use and acceptance of variable data printing in wide format continues to grow and gain acceptance. Infotrends recently stated that savvy marketers understand that demographics play a huge role in the success of any marketing campaign. Personalization in small format printing has been shown to in... [More]

Sneak Peek

by Thomas Bougher 10. April 2012 00:14
Take a sneak peek today! Invoices and statements made easy and fast! Creating invoices and statements has never been so quick and easy. Built on the power of PSL, an 800 command VDP specific programming language, PageBuilder PRO delivers the ease of drag & drop design. PageBuilder PRO will sh... [More]

Growing with VDP

by Thomas Bougher 23. March 2012 20:49
Recently two interesting studies were released that involved digital printing and mailing. The first was the NAPL’s Digital Services Research Study which was presented on NAPL NewsTalk™ Live: Excelling in Digital. The second was the MCS Direct Mail Survey which included the results of th... [More]

A/B Testing & VDP

by Thomas Bougher 12. March 2012 21:23
Email marketing gurus have long talked about the advantages of incorporating A/B testing into email marketing campaigns. In its simplest form A/B testing is simply testing one element of a message against a different element to gauge which gathers the better response. In email marketing this can be ... [More]
 

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