Why You Need VDP, # 1

by Thomas Bougher 19. March 2014 20:13
Reason Number One, VDP Is A Marketing Hub. In a previous life I got the bright idea to produce and sell a custom program module for a Texas Instruments programmable calculator, the TI-59. I had my brilliant idea ready to go and produced a few thousand mailers to go out to my list of ready and waiti... [More]

Its Not Rocket Science

by Thomas Bougher 23. January 2014 21:20
“…We choose to go to the moon in this decade…”President Kennedy, September 12, 1962.“Its not rocket science, its VDP.”Jet Letter President & former rocket scientist, Tom Crooks, Ph.DVariable data printing is simply that. The ability to use variable data to c... [More]

A Night In Casablanca Remember

by Thomas Bougher 10. January 2014 23:39
Groucho Marx reminds us of the persuasive power of the written word. While preparing to film a movie entitled A Night in Casablanca, the Marx brothers received aletter from Warner Bros. threatening legal action if they did not change the film’s title. WarnerBros. deemed the film’s title... [More]

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VDP Performance Considerations – Defining Fast

by Thomas Bougher 5. December 2013 18:57
When considering an investment in a VDP solution there are many factors to take into consideration. Those factors revolve around design features and workflow considerations. When we focus on workflow speed becomes a major consideration. How fast can a VDP solution merge records and deliver printable... [More]

L & D Mail Masters

by Thomas Bougher 5. November 2013 21:12
This national direct mail and marketing firm continues to grow with PSL PageBuilder PRO variable data printing solution from Jet Letter LLC.COMPANY    Relate, captivate, cultivate and resonate! For over 26 years L & D Mail Masters has created and delivered marketing campaigns for ... [More]

How Do You Know What You Don't Know?

by Thomas Bougher 16. October 2013 20:49
Question of the Ages, by Tom Crooks One could wax eloquently on the conundrum for ages and in a wide variety of scenarios. Quite a few years ago I ran a software company that produced CAD Software for the Civil Engineering/Surveying market. I was visiting a company in Florida in which the main tec... [More]

Personalization Does Not Equal Relevancy – But Relevancy Requires Personalization

by Thomas Bougher 24. September 2013 18:16
You cannot be successful in engagement marketing if your messages are not personally relevant. David Dodd recently wrote an article entitled, “Stop Wasting Your Time on Superficial Personalization.” The article highlighted how ubiquitous simple personalization had become. It also point... [More]

Bold Promises Delivered!

by Thomas Bougher 16. September 2013 23:35
Where Does Jet Letter Fit In The World of VDP? We at Jet Letter have long been asked that question by prospects and others. Even though Jet Letter’s VDP solution has grown, evolved and improved over the years, the response has essentially been the same. The simple answer has always been;&b... [More]

Personalized Mail Works

by Thomas Bougher 13. September 2013 21:38
Jet Letter has been saying that personalized mail works for years having seen how our customers have grown using Jet Letter’s VDP solutions. Industry expert Ethan Boldt, Editor-in-Chief of the Who’s Mailing What Report agrees and offers some interesting insights in his recent DirectMark... [More]

Jet Letter Is Now a Xeikon Aura Partner

by Thomas Bougher 11. September 2013 21:04
      Xeikon ia leading manufacturer of digital imaging systems including high speed roll fed digital presses in order to better support their customers has initiated their “Aura Partnership” program with respected and vetted suppliers to provide products, services and ... [More]
 

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